Jaimee Newberry


UX Strategy & Design consultant, speaker & writer

Jaimee’s background runs the gamut from a degree in metal sculpture to professional work in production management helping coordinate events like broadcast for the Sydney 2000 Olympic Games. She moved on to GUI design and information architecture in the web start-up days, has taught management information systems, graphic design and interface design at UNLV, partnered in a boutique animation/interactive shop called Eatdrink, serving some of the world’s largest brands and agencies, and she led the efforts behind the first iPad, iPhone, and Android apps for Zappos in 2010-2011. In 2011-2013, she held post as Black Pixel’s Director of User Experience working on top secret iOS projects for Fortune 100 companies and promising startups.

Today Jaimee provides executive and personal coaching, writes and speaks around the world sharing lessons in empathy, communication, experience design and technology. Jaimee is also the co-founder of @heybests | Bests.com, catalyst for @wwdcgirls | wwdcgirls.org, and co-host of Unprofessional.

YOW! Connected 2014 Melbourne

Designing Engagement


Engagement metrics aside, how are the applications you’re making engaging users at an emotional level? How much thinking goes into the personality and tone of your product? Are you thinking comprehensively about every messaging touchpoint your product has with a user? What about writing the error messages, alerts, calls-to-action, descriptions, or release notes?

Jaimee has been helping Fortune 500 companies, agencies, non-profits and startups with digital products for more than 17 years with emphasis on mobile applications for the last 5. What has helped separate the products Jaimee has worked on to stand out from the rest is their ability to engage and empathize with users. Over years of refinement, her process has come to consistently evoke such responses from her clients as, “You’ve earned our trust!”, “You understand who we are!” and “Thank you – We love you!”

Whether you have a concept, a startup, corporation or enterprise product – whether software, website or mobile application – Jaimee wants to share some very important considerations in creating products that connect emotionally with users. In this session Jaimee will walk you through some design and personality thinking, on-boarding dos and don’ts, and copywriting considerations to help your applications become more fun, delightful, and emotionally engaging experiences for your users.