Tony Holzner


Creative Technologist, Co-Founder at Art Processors

Tony Holzner is a creative technologist with a track record in delivering successful outcomes for projects that are manifestly difficult or impossible. Tony led the Museum of Old and New Art’s pioneering ‘The O’ project – the world’s first locative mobile application and content delivery system designed to replace traditional artwork wall labels in museums. He co-founded Art Processors in 2011 following the success of the MONA project and now focuses on business development and technology research.

YOW! Connected 2015 Melbourne

Building The Australian War Memorial Visitor Audio Experience


With the 100th year anniversary of World War 1 the Australian War Memorial in Canberra needed to provide a unique way for visitors to experience their displays. They wanted to allow people to both contemplate and experience spine chilling moments, to relate to individual stories, to create a personal connection between visitors and the exhibits. Their solution was to commission a system which allows visitors to experience customised audio, through a mobile device, triggered by indoor positioning technology. At the entrance to the gallery visitors select one of 5 tours from a wall length touch screen, and then with a Nexus 5 device and headphones, enter the world of World War 1. As they explore the galleries their movements trigger audio files which are combined, based on the users’ movements. This creates an experience which is personal and moving.